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Over the past 3 years we’ve heard businesses ask us the same question, ‘I know we need to change, I know you can make things attractive, but how can we make it stick?’ This conundrum is the biggest strategic challenge facing modern brands and SomeOne’s specialist subject. We make change pay for brands in all sectors, all countries, all of the time. We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding.